How Instagram’s Changes Affect your Marketing
Recently, Instagram has made a variety of different updates for users who post photos. Among these updates include filter changes, a new custom display, editing captions as well as a movement known as “The Great Purge”.
When it comes to marketing, it is vital that you post a photo that will be powerful enough to convey the message that you are trying to get across. There is nothing more powerful than a great image. In the few years that Instagram has been around, it has gained millions of users, including many companies who are using it for promotion.
See how Instagram’s changes will affect your social business.
The new filters that Instagram has developed include ‘Aden’, ‘Crema’, ‘Ludwig’, ‘Slumber’ and ‘Perpetua’. These filters were created in order to be able to capture the new improved phone quality that has come out. These filters add a subtle color shift to photos and are available right at the beginning of the filter options on the edit screen. These new filters as well as all of the filters available on Instagram are great to keep in mind when promoting a product for your company. If your product will look best with a softer look, go with one of these new filters. However, if your product will look best in a bolder or brighter look, check out some of the other filters that Instagram offers.
In addition, Instagram has created a new custom display so that users will not be overwhelmed with the amount of filters that are available for use. Now, Instagram displays filter thumbnails as mini previews of the effects that they would have on your photos, should you use them. If you find yourself using the same filters over and over, you can even rearrange the order that the filters appear, as well as hide the filters that you never use. Rearranging these filters will be a great time saver for your company, so you can get out edited photos quickly and easily.
Instagram now allows their users to edit captions once a photo has already been posted. Users can also tag locations after an image has been posted. Although this is very convenient if you find something needs to be changed, use this new update with caution. People following your company will be able to see when something has been added or changed, and the more you change or alter your post, the less professional it will look.
“The Great Purge” that has recently been a hot topic occurred when the average Instagram user lost 7.7% of their followers. Instagram made sure that all spam accounts were completely erased from their database. This occurred so that companies would be able to count on more accurate metrics when looking into how many people follow their advertising. Although many companies, and maybe even your own, found a shrinking following after this ‘purge’, it is important to rebuild your fan base with real people!
