In order to stay relevant in today’s business world, it is vital to create a LinkedIn for yourself. If you are not familiar with LinkedIn, it is a networking tool that allows you to build your professional identity online, connect with colleagues, discover new professional opportunities, and get the latest insights you will need to […]
A study titled “The Language of Men study” was recently conducted to find out how men today think and communicate with each other regarding issues that are important to them as well as modern day marketers. 900 men were surveyed from ages 18-49 with a mix based on race, income, and education levels. The results […]
Many companies simply rely on social media and other web-based contact methods to get in touch with their customers and target markets. However, some customers prefer other ways of communication, such as picking their phone up to immediately solve a problem. This is why it is vital for companies to offer multiple different ways for […]
This past year, the National Retail Federation (NRF) Halloween Consumer Spending Survey showed that more Americans than ever before are planning on spending money on Halloween costumes. More than 67.4% of people will be buying Halloween costumes for the holiday, which makes up the biggest percentage in 11 years. This upcoming Halloween, the average person […]
If you are looking to get the most out of your qualitative research endeavors, you have come to the right place! Sarah Faulkner, principal at Faulkner Strategic Consulting, offers three principles to help you get the most out of your qualitative research. 1. Set your qualitative objectives for qualitative research. In order to decide whether or […]
If you are trying to promote yourself or your business through your Twitter account, there are several different techniques that will allow for your Twitter to immediately take off. In addition to engaging with your followers and using relevant hashtags, there are more advanced ways to be successful. Change how you set up your tweets. Although […]
Years ago, cell phones were simply used to call and text people. Nowadays, cell phones are basically a handheld computer that is always on the go with you. Cell phones are commonly referred to as smart phones and are used on a daily basis for hundreds of different reasons. Following right behind the cell phone is […]
Whether you use social media for personal or professional reasons, it is important to know how to properly use it. If you do not have guidelines on how to communicate using social media, there could be serious consequences. Everything and anything you post on social media is there and will stay there forever. You may […]
Now that we are living in the “Social Age”, it is vital for employers to become more strategic, creative and innovative when it comes to recruiting and engaging staff members. Kim Seeling Smith on Quirks explains the 5 Cs that will allow your company to maximize employment efficiency and effectiveness, retain your staff and ensure […]
A company is not going to be successful if their specific target audience is not reached. This is important because reaching your target audience means getting their attention, and getting their attention makes them notice you, thus allowing for a successful company. If you are unaware of who your audience is and what they are […]