A small business can quickly learn the tricks of the trade from big businesses. As a SMB owner, you should take care to explore ways to manage your small business like those in the big industries. Fortunately, you don’t have to go too far out of your way to make big things happen! There’s ways to effectively acquiring […]
It isn’t very appealing to consumers when you just having a box on your website that says, “Sign up for my email list!” When building an email list for your business, you need to give an incentive to sign up by offering something of value for free. You’re probably thinking, “Why would I want to […]
4 Reasons Why SEO is Essential Often, marketing agencies place their primary focus on content marketing, but even more important than that is the web design and search engine optimization. Marketers are putting the cart before the horse if they’re looking at content marketing efforts ahead of web design. There’s a delicate balance between SEO and […]
What is Brand Identity? Brand identity is what draws customers to you, what keeps customers coming back, what inspires them to stick with you if things go wrong and what can drive you to grow and improve your company. You can establish your own brand identity with these five key steps! How You Can […]
Five Ways You Can Improve Any Potential Brand Inconsistencies Most marketers and brand strategists understand the dangers of brand inconsistencies: without a well-defined logo, color scheme, and brand voice, your brand won’t stand out in consumers’ minds. And if consumers can’t remember your brand, you won’t have a chance against competitors. While brands are constantly […]
Understanding SEO, or search engine optimization, is an integral part to any business. A clear understanding of SEO and its trends leads to successful content marketing. The year 2015 brought a lot of change especially surrounding the topic of SEO. Search engines are thought to be getting “smarter,” sites became more mobile friendly and Google made multiple updates […]
This past week LinkedIn’s CEO, Jeff Weiner, announced that their mobile app would be receiving a redesign, entitled, “Project Voyager”. This will be the first redesign of the app sense its launch in 2008. This will make the process of using the app easier and more casual, seen through their new messaging tab. An increase in […]
The most popular trend in marketing right now is the use of video. Video can be seen on all social media platforms and has been dubbed the future of content marketing. Video is important to use because consumers like engaging and easy to digest content along with the research by Cisco Visual Networking Index that says by 2017 […]
Mark Zuckerberg, Facebook’s chief executive, announced last week that Facebook will be launching a “dislike” button. Following this exciting announcement were mixed reviews, both sides making valid points. In defense of Facebook’s decision, people will now be able to dislike and show support for posts that are about something sad, or in Mark Zuckerberg’s words, “What people […]
Many people are probably unaware of the fact that this month, September, is Ethics Awareness month in the Public Relations Society of America(PRSA). Therefore I feel it is the perfect time to discuss the confusing subject of ethics and how it relates not only to the Public Relations side but to all sides of business. […]