Using social media is fundamental for reaching a large audience and gaining traction for your business. Here are four ways to spruce up your social media accounts. “Spring Cleaning” If you have old logos or pixelated pictures – get rid of them. Update them consistently for each of your social channels. This can have a […]
WordPress and Website Builders are vastly different from each other. Depending on what type of website you’re trying to build and your skills using different platforms will decide which is best for you to use. Here are some tips describing the differences between the two and which one will be best to use for you. […]
What is a Rich Snippet? Why Should I Care? Rich snippets are search results that go beyond the basics. By definition rich snippets “is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on […]
Instagram and Snapchat are very popular social media apps that attract 687 million daily active users. That’s a lot of people! So it’s super important to consider which one you should use to boost your social marketing campaign for your business. If you’re working at a small company and can’t justify spending your resources on both, which one […]
Did you know that using popular emojis in your posts can actually increase engagement from your audience and click-through rates? A study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis, indicating that emojis can make your message more memorable. That same study […]
Organic searches are essential for the success of your website. But, what exactly is an organic search you might ask? In a nutshell, as incredible as your branding may be or as innovative as your product or service no doubt is, if you’re not ranking on the first page of Google’s search engine results for […]
Every year, new ways to engage in social media emerge. It’s important to review and implement these new features into your social media strategy. If you try new things on social media this year that other brands aren’t doing, you have a much better chance of surprising your audience and engaging them. Here are some […]
4 Tips to get your Marketing on Track 2018 Staying ahead of marketing trends and mastering new techniques and technologies is a never-ending challenge for all of us. With so many options to engage followers, it can be overwhelming. Here are 4 trends to keep an eye on in 2018 that you can implement into […]
You might know the basics of how to use Instagram, but that’s not enough to increase your profile visits and engagement with your content. There are some extra steps you can use to improve your discovery and popularity. The below tips will help you ‘step up your game’: Use Polls to Increase Engagement Polls are […]
What is A/B Testing? In essence, A/B testing is a way to measure two versions of something to see which is more successful. Think about it this way: When you and your friend are coming home from your favorite coffee shop, you might discuss what route is the fastest way to get home. You might take […]